The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling

The Five Principles of Visual Storytelling

Although persuasive visual storytelling is a relatively new development in presentations, a set of core principles derived from extensive theory and practical application can help you quickly get up to speed. These principles guide clear communication no matter what tool or technology you use to express it. Each of these five principles has been addressed and incorporated into the story template, so you don’t have to reinvent the wheel when you start planning your next presentation.