The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
- By Cliff Atkinson
- Introducing the BBP Story Template
- The Five Principles of Visual Storytelling
- Principle 1: Nail Down the Story Before the Slides
- Principle 2: Reformat Your Information for a Yes-No Decision
- Principle 3: Start with No to Get to Yes
- Principle 4: Always Keep the End In Mind
- Principle 5: Think Like a Storyboard
- The 10 Building Blocks of a Persuasive Storyboard
- Building Blocks 1-4: The Hook, The Relevance, The Challenge, and The Desire
- Building Blocks 5-7: The Map, The Anchors, and The Explanation
- Building Blocks 8-10: The Headlines, The Visuals, and The Flow
- Sketching the First Five Slides
- Sketching the Remaining Slides
- Applying Custom Layouts
- Adding Graphics to the First Five Slides
- Adding Graphics to the Remaining Slides
- Stepping Into the Screen
- Documenting the Experience
- Getting Started with the BBP Story Template
- Writing Headlines Using Three Ground Rules
Documenting the Experience
As described in Chapter 2, aligning your approach with the dual-channels theory allows you to use PowerPoint in a way that produces both an effective presentation and an effective printed handout, as shown in Figure 3-21. Looking at Notes Page view on the left, the on-screen slide area contains a headline and a simple graphic, while the off-screen notes area captures what is spoken aloud by the presenter. Keeping the narration off the screen creates effective slides (upper right), along with effective handouts (lower right).
FIGURE 3-21 Notes Page view, showing a well-designed slide and a well-designed handout with the complete verbal explanation of the slide.
When you distribute the PowerPoint file to people who were not present for the live presentation of visuals and narration, you send the notes pages, not the slides. Print out the notes pages to create a physical copy, or create a PDF version that you distribute electronically.
Using Notes Page view taps into the unique value PowerPoint offers you as a communications tool because no other tool can produce a single file that works effectively like this on a screen, on a piece of paper, and even online.