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The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling

The 10 Building Blocks of a Persuasive Storyboard

As you begin working your storyboard, you’ll find that the hard work you did in the story template will pay off by ensuring that you have the 10 building blocks that create the foundation for a compelling storyboard. These elements are formulated from a combination of classic story structure, psychology, cognitive science, and techniques practiced in filmmaking and advertising—and they automatically will fall into place after you export your story template to your new storyboard.