The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
- By Cliff Atkinson
- 11/22/2018
Contents
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- Introducing the BBP Story Template
- The Five Principles of Visual Storytelling
- Principle 1: Nail Down the Story Before the Slides
- Principle 2: Reformat Your Information for a Yes-No Decision
- Principle 3: Start with No to Get to Yes
- Principle 4: Always Keep the End In Mind
- Principle 5: Think Like a Storyboard
- The 10 Building Blocks of a Persuasive Storyboard
- Building Blocks 1-4: The Hook, The Relevance, The Challenge, and The Desire
- Building Blocks 5-7: The Map, The Anchors, and The Explanation
- Building Blocks 8-10: The Headlines, The Visuals, and The Flow
- Sketching the First Five Slides
- Sketching the Remaining Slides
- Applying Custom Layouts
- Adding Graphics to the First Five Slides
- Adding Graphics to the Remaining Slides
- Stepping Into the Screen
- Documenting the Experience
- Getting Started with the BBP Story Template
- Writing Headlines Using Three Ground Rules
Principle 4: Always Keep the End In Mind
Many screenwriting coaches will tell you that the best way to begin writing a story is to start with the final scene and work your way back to how you got there. In a non-fiction presentation, your final scene is the moment when your audience finishes engaging your presentation, and they decide whether to support your ideas. Keeping the end slide in mind will focus you on this crucial moment, so you don’t lose sight of it as you’re planning your story structure. By always keeping Act III in mind—the last part of your story—you’ll be sure to keep the ending in mind as you craft your story from start to finish.