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The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling

Principle 4: Always Keep the End In Mind

Many screenwriting coaches will tell you that the best way to begin writing a story is to start with the final scene and work your way back to how you got there. In a non-fiction presentation, your final scene is the moment when your audience finishes engaging your presentation, and they decide whether to support your ideas. Keeping the end slide in mind will focus you on this crucial moment, so you don’t lose sight of it as you’re planning your story structure. By always keeping Act III in mind—the last part of your story—you’ll be sure to keep the ending in mind as you craft your story from start to finish.