The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
- By Cliff Atkinson
- 11/22/2018
- Introducing the BBP Story Template
- The Five Principles of Visual Storytelling
- Principle 1: Nail Down the Story Before the Slides
- Principle 2: Reformat Your Information for a Yes-No Decision
- Principle 3: Start with No to Get to Yes
- Principle 4: Always Keep the End In Mind
- Principle 5: Think Like a Storyboard
- The 10 Building Blocks of a Persuasive Storyboard
- Building Blocks 1-4: The Hook, The Relevance, The Challenge, and The Desire
- Building Blocks 5-7: The Map, The Anchors, and The Explanation
- Building Blocks 8-10: The Headlines, The Visuals, and The Flow
- Sketching the First Five Slides
- Sketching the Remaining Slides
- Applying Custom Layouts
- Adding Graphics to the First Five Slides
- Adding Graphics to the Remaining Slides
- Stepping Into the Screen
- Documenting the Experience
- Getting Started with the BBP Story Template
- Writing Headlines Using Three Ground Rules
Stepping Into the Screen
Using the approach described in this book, you’ll be well-equipped to produce a media experience that will get you the results you want anytime you give a presentation. Focusing and distilling your ideas using a story template and clarifying them using a storyboard blends your message with your media and significantly expands your ability to enhance your presentation with sophisticated media tools and techniques.
Now, the large screen directly behind you, as shown in Figure 3-20, completely integrates your voice and body into a media experience greater than the sum of its parts. This approach brings together a range of media techniques—including those from stage, screen, theater, and television—and blends them with your body and your clear message into a seamless presentation experience.
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FIGURE 3-20 Your visual story immerses the audience in the experience and ensures that the attention of the audience is not split between screen and speaker.
When you project your slides on a large screen, they work as visual prompts that increase your confidence as a speaker. You’re no longer tied to the uncomfortable task of reading text off the screen and unintentionally ignoring your audience. Instead, the clear headline and graphic quickly prompt you to use your natural voice and authority as you explain them.