Home > Sample chapters

The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling

Adding Graphics to the First Five Slides

The last step is to find and add graphics to each of the slides using your sketches as a guide. Here is where you savor the fruits of the labor of writing Act I in the story template because you know you’ve got the specific slides that will ensure that you start strong in your presentation, as shown in Figure 3-18. The visual and verbal clarity you achieve is possible through using the story template, which has established the foundation for everything you have done.

FIGURE 3-17

FIGURE 3-17 The slide layouts and backgrounds cue working memory to each slide’s relative importance within the big picture.

FIGURE 3-18

FIGURE 3-18 Adding graphics to the first five slides of Act I.