Home > Sample chapters

The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling

Sketching the Remaining Slides

As with Act I, completing the story template for Act II creates a solid foundation that will help you choose exactly what you’ll show and say as you present the working memory of your audience with new information. With this infrastructure in place, you’ll have endless creative options to make the crisp and clear underlying story even more powerful. Here on the Act II slides, as shown in Figure 3-15, you’ll visually carry through the motif you establish in Act I to help working memory better select and organize the large amount of new information.

FIGURE 3-15

FIGURE 3-15 You’ll continue sketching graphics for each of the remaining slides.